CRM programs come with big promise. The value proposition reminds me of the film the “Wizard of Oz”. Dorothy sets out with her allies to meet “the Great and Powerful” Wizard, who will surely deliver fulfillment of their greatest wishes. They approach the Wizard with fear and trepidation. When they finally see him behind the […]
Most sales people are like Gunslingers, interested in the “quick kill.” This should come as no surprise to anyone who has worked with sales people and looked at the forces that motivate most of them – their assigned sales goals linked to compensation and the thrill of finding and closing a deal.
CRM application growth has been and remains explosive. CRM applications are becoming more dynamic and integrated with websites and third party applications. According to Forbes magazine, deployments are shifting from in-house installs and management to the cloud or Software-as-a-Service – research is showing that 50% of CRM installations will be cloud based by 2015. And […]
The promise of customer relationship software is high as are the costs of implementation and the associated risks. Companies continuously search for the right programs with the right features at the right price. And they need to launch their programs with the right training and expectations. Few writers have summed up the “Key Issues to […]