Technology to leverage social media for Customer Relationship Management is moving forward at light speed. Not long ago, marketing involved pushing out information believed to be meaningful to customers with websites essentially serving as online brochures. No longer. Today, thanks to SocialCRM, the marketing messages move in both directions. Not only can marketers deliver their messages, but...
The promise of customer relationship software is high as are the costs of implementation and the associated risks. Companies continuously search for the right programs with the right features at the right price. And they need to launch their programs with the right training and expectations. Few writers have summed up the “Key Issues to […]
CRM providers, consultants and industry observers are commenting these days on the future of CRM. Why do so many CRM implementations continue to fail to live up to the promise. Their commentaries focus on how the very CRM systems put in place to help sales may actually be hindering sales. Is your CRM program […]
We know that the cost of selling continues to rise making face-to-face sales calls ever more expensive. But what is the actual cost of a B2B sales call? Costs vary by industry and geography, however, Cahners and Reed Publishing companies found that the average cost of a Business-to-Business sales call in 2013 was over $518 including salary, travel and […]
How do you measure Social CRM Return-on-Investment? Most companies fail to tie their social media intiatives to to clear, business performance goals. You can leverage social media to drive sales, but it requires expertise, goals and a strategic plan.