CRM is a massive industry exceeding $8 billion. But the landscape is changing rapidly with the rise of Social CRM and companies like Hubspot, Radian6, Netprospects, LeadAdvantage and others. Salesforce.com is the 800 lb. CRM Gorilla. But companies like LinkedIn positioned to make a giant splash in the CRM arena, all bets are off regarding who the winners and losers will be.
Most sales people are like Gunslingers, interested in the “quick kill.” This should come as no surprise to anyone who has worked with sales people and looked at the forces that motivate most of them – their assigned sales goals linked to compensation and the thrill of finding and closing a deal.
CRM application growth has been and remains explosive. CRM applications are becoming more dynamic and integrated with websites and third party applications. According to Forbes magazine, deployments are shifting from in-house installs and management to the cloud or Software-as-a-Service – research is showing that 50% of CRM installations will be cloud based by 2015. And […]
Have you optimized your website and emarketing efforts for mobile devices? Mobile devices are everywhere and in every form today from phones to tablets to hybrids like Apple’s Ipad Mini and Samsung’s Galaxy Note. According to a recent article in emarketer.com, mobile device use has surpassed desktop usage. This observation should get the attention of those […]
Marketing and Sales functions regularly seem to “lock horns” over qualified lead generation. If you have spent much time dealing in either of these arenas you’ve probably already experienced this. Sales people hunger for bonafide sales opportunities. Marketing’s challenged is to generate them. As a provider of sales lead management and CRM services, I’ve worked with management […]
According to Social CRM for Dummies: “Social CRM is a philosophy and a business strategy, supported by a system and a technology, designed to improve human interaction in a business environment.” “It’s about more than just changes and advances with communication methods, social media marketing tools, and CRM software. Marketing pros debate whether Social CRM is […]