CRM programs come with big promise. The value proposition reminds me of the film the “Wizard of Oz”. Dorothy sets out with her allies to meet “the Great and Powerful” Wizard, who will surely deliver fulfillment of their greatest wishes. They approach the Wizard with fear and trepidation. When they finally see him behind the […]
How much does a CRM program really cost? Is it $25, $50, $100 per user? Not so fast! Looks can be deceiving.
CRM SaaS (Software-as-a-Service) has been around for a while now, and per seat costs can range from the unbelievably low to "nose-bleed" level highs. Underneath those numbers lay the true costs that involve much more.
The promises of CRM programs are many - from better management of customer information, increasing sales, improving customer service and communication, tracking sales performance by sales person and much more. But there are hidden and often unrecognized issues and costs that should be considered.